As Vital4 grows and expands our business in the US and EU, we have been expanding our team simultaneously. Vital4 is thrilled to welcome our new Director of Marketing, Suzanne Durden, to the team!
Suzanne will lead Vital4 marketing programs as we continue to grow and innovate in the compliance and background screening space. With over ten years of marketing experience, Suzanne has led initiatives in brand positioning, personas, customer journeys, website redesigns, marketing automation, paid media, and trade shows. Suzanne’s expertise lies in both B2B and B2C marketing. She’s also worked with businesses both in-house and on the agency side throughout her career.
“We’re so excited to have Suzanne join the team. Her ability to develop effective marketing campaigns throughout her career has truly made her stand out. The entire team and I look forward to seeing her use her expertise to help the Vital4 business expand and grow,” said Amy Barbieri, President and Co-Founder of VITAL4.
Suzanne most recently worked with InComm Payments giving her direct insights into the FinTech space from a marketing perspective. A graduate of UGA’s Journalism and Advertising programs, Suzanne’s experience working on marketing strategies for specialized B2B audiences will lend a hand to her work with Vital4.