Vital4 was honored to be chosen as a 2021 TAG FinTech ADVANCE award winner and featured at the ADVANCE Awards Showcase on June 23. Vital4 Co-Founder, President & Chief Customer Officer Amy Barbieri spoke with Atlanta Business Chronicle’s Crystal Edmonson during the showcase about Vital4’s mission, how it all started and the level of industry competition. 

“We really started this company at an interesting time,” Amy shared. “We were able to leverage the Cloud and more advanced technologies like artificial intelligence and machine learning. So we were able to grasp that technology and use that to create a better result for customers.” 

When it comes to competitors, Amy admitted that it has been a battle between the established, legacy data providers vs. Vital4 as a growth-stage company. From the beginning, Vital4’s strategies have centered around convincing customers to look toward technology to solve their problems instead of settling to do things the way that they’ve always been done. 

“We’re the only company in the world that has the combination of datasets that we have and the ability to apply these technologies to the collection process and delivery of data to our customers in such a timely manner,” she explained. “So yes there are competitors, but not specifically doing exactly what we’re doing and how we’re doing it.” 

You can watch Amy’s full interview with Crystal below to hear how Vital4 began and how we’re changing the game for AML/KYC compliance: 




Vital4 would like to thank the TAG FinTech ADVANCE program for the award and featuring us in this year’s showcase. If you are interested in learning more about how Vital4 can help your organization maintain regulatory compliance and mitigate third-party risk with our global screening solutions, get in touch with us today!