Vital4 is excited to announce the promotion of Kathy Escoto to Chief Operating Officer of Vital4. Kathy joined the company in April of 2021 as the VP of Strategic Partnerships and has quickly brought significant value across the organization. In addition to managing key partnerships, Kathy has played a pivotal role in streamlining the company and brings a fresh new approach to optimizing Vital4’s business operations. 

“I am confident that Kathy will be extremely successful in this role. Our entire executive team has quickly recognized the value Kathy brings to Vital4 with her depth of experience and her incredible work ethic. I feel very fortunate to have her on our team,” said Kristin Stafford, Vital4 CEO and Co-Founder.

Kathy joins Vital4 with a wealth of experience, from previous roles at Georgia-Pacific, Equifax, and most recently 21 years at The Coca-Cola Company. While at Coca-Cola she led global teams forging new ground for critical digital transformations and drove global innovation efforts, focused on emerging technologies, partnerships, and startups.  She is known for fostering relationships between people and technology to address key business challenges.

“We are so fortunate to have Kathy as a part of our executive team,” commented President and Co- Founder, Amy Barbieri. “Kathy is a true leader, and she is exactly what Vital4 needs. She will play a critical role in our future success and the significant expansion of our company in 2022 and beyond.”

Kathy currently is a board member of The Startup Runway and has a passion for entrepreneurship and start-ups. Kathy and her family live in Smyrna and she enjoys all things health, reading, traveling, and spending time with friends and family.